Apple Pie, Chevrolet and Glassdoor’s “Pledge To Thrive” Badge…

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Glassdoor – you have to hand it to them – they know how to market their solution.  Just announced at Glassdoor – a "Pledge to Thrive" badge.  Here’s the rundown from the Glassdoor blog:

"Now, Glassdoor is partnering with Thrive Global—Arianna Huffington’s new and groundbreaking venture to lower stress and burnout, and enhance well-being and productivity—to showcase employers who prioritize a thriving workplace.

Starting today, employers may sign on to the Pledge to Thrive to show they’re taking steps to prioritize well-being in their workplace. Any employer who has signed on to the Pledge to Thrive may promote their commitment to candidates and recruits as part of their employer brand on their company’s Glassdoor profile. In 2017, Glassdoor and Thrive Global will release a co-branded Thrive Index based on employees’ assessments of how their employer incorporates meaningful “thrive” practices into their workplaces and culture.

Set your company apart by letting your candidates and employees know you prioritize their well-being and understand the connection between thriving employees and a thriving business."  

Pledge to Thrive?  Hell yeah… Who could be against that?  It’s up there with Apple Pie, Chevrolet and Mom as being All-American.

Nobody does Pledge to Thrive better than my company. How do you know?  Because I added the badge to our Glassdoor profile, dummy. It’s right there – THRIVING.

Now, to be fair, we’ve got a lot of good stuff going on at Kinetix.  We’ve got wellness stuff, yoga (which I hear is related to wellness) and other things, all related to well-being. So it’s real.

It’s just that I didn’t have to answer a lot of questions to get the badge added to our site – I actually had to answer none.  Did I want to answer questions?  No. I did not.  But it seems like some questions might be in order to get me to respond in the affirmative to prove the whole thrive thing.

For example, I recently wrote about a recent suicide attempt at Amazon in Seattle over at Fistful of Talent.  A guy sent an email saying he was disappointed in being put on a PIP and then jumped out of a window.

Could Amazon get the Pledge To Thrive badge showing their commitment to well-being?  It seems like they could, since my experience was clicking a checkbox and then "boom", we are a Pledge To Thrive employer.

But then I go on Amazon’s Glassdoor profile and this is the first review I see:

Amazon glassdoor

"Exciting work, abusive culture". Hmm.  My gut tells me that’s pretty accurate based on what I have read. If you’re a baller in your profession, you can go to work at Amazon and work on amazing things – maybe wear a helmet, because it’s a contact sport.  But abusive culture? That seems a little bit counter to the whole Pledge to Thrive thing.  But if Amazon wants that employer badge, it’s there.  My gut tells me they are waaaaaay smarter than that.

But this example isn’t to pick on Amazon.  It’s just to show that adding badges with little certification of what they mean or what’s required to get them shows the duality of Glassdoor.

What’s the duality of Glassdoor? Their model is built on company reputation and reviews, but they sell to employers.  That’s a conflict that’s hard to resolve at times.

I’m hoping you Thrive in the rest of your week, people.  

HR

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December 6, 2016 at 11:03PM

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